Cons: Overall Quality, Design
Ludicrous marketing hype
Cold Steel has made some fairly good products before (and as many not-so-good ones), but these clips are pretty shameless examples of deceitful marketing, designed to get the masses riled up with voyeuristic I-wish-I-was-doing-that destruction fantasies and extremely dubious suggestions about CS products. The deceit is in the not-so-sublte implication that similar competing products could not do a similar amount of damage to plywood vikings, boots full of stew meat, trash barrels of water, or whatever else they come up with. Even a few seconds of clear thought, and you would realize that it is the skill of the user that makes the cuts and not the brand of the knife, so Cold Steel keeps bombarding you with enough loud music and simulated violence to turn your thinking brain off. And they call it all "proof" to help reinforce the implied message without having to say it outright. All these prove is that CS relies on hype and image above all else to make sales. The sheer ridiculousness of these clips can make them funny to watch in an ironic sense for a minute or so, although some of the things said by CEO Lynn Thompson (yes he puts himself front and center, of course) are so bizarre that they can spark a laugh or two as well. Yet when you realize that you just watched someone recommend without a hint of sarcasm that a sword can turn you into a tripod, the urge to facepalm becomes overwhelming. If you have never seen these, watch one the web for kicks, but don't be suckered by the hype when deciding to spend your money. Look at the facts, specs, and knowledgeable reviews when buying, because there are a lot of different knives you can stab through a car hood.