When Joseph R. Gerber described his young knife company, Gerber Legendary Blades, as the, “birth of an enterprise that grew into big business,” it was true, but it was an understatement for sure. What had started out in 1939 as a small batch of handmade cutlery sets given as holiday gifts had turned into thousands of retail accounts around the country. By 1960, Gerber had quickly become one of the most trusted, appreciated and collected names in knives.
When did we decide campgrounds needed laundromats? When the car stalled,whose bright idea was it to reach for a cell phone instead of a tool?
There was a time when the words "quick" and "fix" were never found together in the same sentence. When our homes needed to be built, we grabbed brothers, fathers and hammers, not a mouse that clicked on Mr. On-line Contractor. Our nation's great accomplishments were a testament to hard work, sweat and ingenuity. After all, we not only put a man on the moon, but built him a rover to drive while he was up there.
What will we achieve today?
Can we turn our cheek to the enemy known as convenience before it makes us helpless? Do we have what it takes to depend solely on ourselves?
As you ponder these questions, we invite you to join us on our mission.
We're Gerber®. We design the tools, knives and outdoor gear that are essential, not only for the task at hand, but for bringing back something lost: our self-reliance.
Gerber. Fend For Yourself.